Team 2018-05-23T23:23:05+00:00

Our Team

Edmund Yong

Edmund has held several senior management roles, as the former Asia Pacific Director for a big data and blockchain-powered company on the Fortune Global 500, and General Manager of a dominant credit reporting bureau. Prior to this, he cut his teeth in finance for over a decade, where he last headed an unsecured lending arm of a sovereign fund-owned bank as Senior Vice President. He has led several industry-first and market-leading solutions on fintech, risk scoring, and e-delivery, which are honoured with dozens of international awards for product innovation. His career has spanned three continents, and is professionally certified in CFPI® , PDCA® and Six Sigma® Black Belt methodologies for Total Quality Management (TQM), with four academic degrees (including LLB and MBA).

Caleb Lau
Lead Developer

Caleb has his background as a senior software analyst cum engineer for a global software provider for trust and corporate services, including fiduciary and fund administration for international corporations. He has successfully implemented projects for outfits in Ireland, Switzerland, Netherlands, Luxembourg, Hong Kong and Curaçao, as technical analyst or data migration specialist, utilising software stacks from the .NET and MSSQL ecosystem. For Celebrus, he is focused on Ethereum related development, involving smart contract development with Solidity and Vyper using Nethereum - an open source .NET library for Ethereum. Other areas of involvement and interests are smart contract security and blockchain scalability.

Alex Lee

Alex was a management consultant in a Fortune Global 500 management consulting and professional services firm, specializing in the analysis, development, integration and operation of new business models and systems, as well as design and implementation of organizational process frameworks. As a Business Analyst professional, CCBA®, he is well positioned to bridge the gap between business and technical divide via requirements gathering, analysis, and communication, and change management. He also co-founded Transcendz, providing marketing and sales services to speakers and trainers on programs related to FinTech, Business / Entrepreneurship and Initial Coin Offerings (ICO). Alex manages ICO projects and provide bespoke marketing advisory on best practices.

Jonathan Quek
Managing Partner

Jonathan is a prolific speaker and trainer in the personal finance and entrepreneurship arena, and has spoken widely at corporate institutions, wealth summits and academia across Korea, China, Malaysia, Singapore, Indonesia, Thailand, Cambodia, and Vietnam. He is a well-sought-after venture builder and business coach, a bestselling author of 3 books on personal finance and investment, and has been featured in numerous media outlets including The Star, New Straits Times, TV1, TV2, TV3, BFM89.9, The Edge, Smart Investor, Personal Money, Focus Malaysia and TalkVietnam. He co-founded Owners Circle to make business ownership more accessible in the sharing economy, and is lauded as one of The 100 Most Influential Young Entrepreneurs in Malaysia.

Aaron Hong
Associate Director

Aaron is an expert in business architecture and a thought-leader in the social development of blockchain technology and token economics. He helps organizations with design and execution of highly scalable business models and blockchain implementation where applicable. Equipped with in-depth knowledge of Economics Law (Game Theory, Mechanism Design etc.), an important subject in crypto-space, he is capable of outlining robust ecosystems that will attract and retain value within a token economy. Aaron is also the Co-founder of Collaborative Trust Foundation, a non-profit organization that manages the community development effort for NEO Smart Economy in Malaysia. Prior to this, Aaron managed his family's conglomerate business in automotive retail, property and microfinance.

Colbert Low
Senior Advisor
Colbert is the first Certified Bitcoin Professional in Malaysia, by the international standards governing body, Cryptocurrency Certification Consortium (C4). He is the Founder of, the largest local private membership club for bitcoin since 2013, and has been featured in various mastheads including Business Times Singapore, Inc. Southeast Asia, and The Edge. Colbert headed the Malaysian operations of bitcoin exchange BitX, now Luno, from 2014 until 2016, before moving on to his current role as Advisor to Bloktex, the state-backed vehicle to drive blockchain innovation, and to the global Decentralized Escrow Project. He also serves as Vice Secretary of Access Blockchain Malaysia, the industry association that interfaces regulatory authorities.
Gan Ming Chiek
Legal Advisor

Ming Chiek is a corporate, mergers & acquisitions (M&A) lawyer who has extensive experience in local and cross-border M&A, foreign direct investment, ASEAN based private equity and venture capital transactions and corporate structuring matters. Apart from his conventional legal practices, Ming Chiek has since early 2017 ventured into the blockchain scene and has advised a number of international blockchain projects in Singapore, Malta and Gibraltar. Through involvement in these projects, he has established a wide network of local and foreign partners from these crypto valleys. He believes that crypto market is converging and blockchain technology is going to revolutionize everything from banking, supply chain, government, trading to even our identities. Prior to this, he practiced with tier one corporate-focused law firms which regularly advise on many of the nation’s largest and most high-profile transactions.

Edwin Lee
Legal Advisor

Edwin is a corporate, commercial and technology partner at Chia, Lee Associates. Prior to this, Edwin was a senior associate in the corporate M&A, technology, media and telecommunications as well as competition practice group at Christopher & Lee Ong, one of the largest law firms in Malaysia (an associate firm of Rajah Tann Singapore LLP). He was also an Intellectual Property lawyer specialising in trademarks, passing off, domain name, confidential information, patent, design and copyright contentious and non-contentious matters at SKRINE (also a top tier law firm in Malaysia). With his past experiences working in large corporate law firms, Edwin focuses on producing “big firm work product, but without all the bells and whistles”. Edwin helps his clients to focus on the big picture, to understand what they are really trying to do, and not get bogged down with the minutiae that could kill the deal.

Kathy Yap
Compliance Advisor

Kathleen has 30 years experience in financial services organisations and held senior compliance position in two Southeast Asian banks for 10 years, as Vice President and Head of Compliance. Additionally, she has also held various positions in sales support, senior relationship management and compliance management in one of the largest global multinational banks for about 20 years. Her experience encompassed the effective implementation of regulatory and anti-money laundering/counter financing of terrorism (AML/CFT) compliance program within banks, business process reengineering, structured integrated remuneration for sales staff, and training of senior management on financial crime risks in trade finance, personal data protection, foreign exchange administration rules, etc. She is winner of the GEMS Award in 2013 for delivery of customer experience excellence.

Kevin Wong
Blockchain Developer

Kevin is a programmer, developer and a cryptocurrency enthusiast. He has development experience on the .NET environment and has worked with clients to build frontend and backend for multiple sales systems, CRM systems, CMS systems etc. Kevin is most familiar with the Ethereum, Nebulas and Neo smart contract platforms. Having said that, he keeps himself updated and open to develop on future blockchain technologies such as Ontology, Zilliqa and Enigma. Kevin graduated from the Iowa State University in 2014 with a Bachelor’s Degree in Computer Engineering.

Benjamin Yong
Copy Writer

Benjamin is a seasoned copywriter with over 10 years of writing and content creation experience. He has created advertising and content for various big and small businesses from multinational companies such as Nestle and Astro to local biggies such as Sime Darby Properties, Ho Wah Genting Berhad and various mom-and-pop businesses. As a graduate of Founder's Institute Malaysia, he is well versed with the local start-up culture and has since opted to help others in bringing their businesses to new heights. Benjamin can be found busy writing various whitepapers, lightpapers, investment pitches and branded content for various clients.

Daniel Palmer
Copy Writer

A mix of a naturally empathetic personality and a love of psychology help to give Dan almost an instant understanding of his audience, and when this is coupled with his flair for words he becomes a very persuasive copywriter and marketeer. His ability to grasp complex concepts and break them down into accessible and understandable ideas is as useful as it is rare in a world full of buzzwords and technical terminology.